Digital transformation has changed the way we shop, watch movies, being updated through news and even making medical appointments. In its essence digital transformation for businesses or enterprises is the adoption of digital processes and tools to achieve strategic business goals.
This undertaking is a complex, multi-tiered process that must be supported by a cultural shift for those involved as this change are likely to be a massive change for business enterprises in the way they conduct business or their respective day-to-day operations. The following is the top 4 ways to digitally transform your enterprise.
#1. Have a clear Vision for Digital Transformation
The first step for any enterprise that would like to embark for digital transformation is by having a clear Vision in what they wish to achieve as a business enterprise by going digital. The shareholders and top management must set the tone in order for enterprises to stay focus on in this aspect. By doing so this could help the employees to be motivated and not be overly stressed with the possible changes brought upon by going digital. Each employee would understand their roles in a clear and transparent manner minimising any anxiety brought upon by going digital as for any business their most valuable asset are their employees and if the employees are aligned with the digital transformation vision it would represent a good start.
#2. Engage the customer
It has been established going digital would change the foundation on how enterprises would operate their business. In this aspect it would be wise to see what the client’s expectation are or needs by going digital. By aligning the enterprises vision and that of the customer’s needs it would then ensure opportunities for increasing revenue while not alienating current clients and opening a larger customer base. One of the core reasons for transforming to a digital enterprise is the possibilities of increasing efficiency and profitability, as such by engaging the customer through these changes would be a wise strategic business importance.
#3. Encourage Learning
Studies have shown that with all the fast-phased technological changes taking place, most enterprises do not possess the necessary skills sets or the know how to leverage on these technological advancements. By adopting a culture of learning, enterprises could fully take advantage of their digital transformation plan by keeping abreast with the latest changes and choose the appropriate and latest technology that could be used to further improve their competitive advantage. By doing so this would make future changes more manageable.
#4. Go Slow
Finally, enterprises must not push their digital transformation plan hurriedly. Data has shown that a good digital transformation plan considers realistic schedules and time frame for implementation. A steep adoption of digital transformation would most likely not meet its intended objective. Enterprises must identify if a digital strategy adopted that looked promising is delivering results or otherwise by giving appropriate time to be properly measured and evaluated. There are no shortcuts to a digital transformation, but ultimately it will make enterprises more efficient, effective, and resilient.